Dear Mums In Science:

We discovered you while doing some research and we were thrilled to find another blog that focuses on women and science.

Our blog, The Beauty Brains, is all about helping women cut through the marketing hype and to get honest, scientific answers to cosmetic questions.

We're a group of cosmetic scientists who believe that beauty care products always have, and probably always will, serve a very important function in society: They make us feel better about ourselves. Most women would agree that when they use the right products, they do indeed feel better.

But there are two big problems with finding the right product to use. First, there are literally THOUSANDS of products to choose from. Second, in their zeal to promote all these products, the cosmetic companies bombard you with a lot of confusing, conflicting, and sometimes misleading and false information.

Our desire is to help you cut through all this cosmetic clutter by giving you honest, unbiased information about these products. We believe that the more information you have, the better you'll be able to find products that you like at a price you can afford.

So, you can listen to the advertising. Or advice of a friend. Or what your stylist tells you. But if you want to really understand cosmetic products in an unbiased, scientific way, Ask The Beauty Brains. We'll get you answers from a team of cosmetic scientists who have no sales pitch and nothing for you to buy.

If this sounds interesting to you, please check out our site. We'd love to establish a relationship with the readers of Mums in Science.